How I Work with Sellers

My Mission

As a Realtor® representing you as a seller, my mission is to assist you in meeting your real estate goals and to facilitate the complex and often stressful process of selling a home in San Francisco. I am committed to excellence in my work and provide superior service and support to all of my clients.

Services I Offer to All Sellers

• Provide a comprehensive market evaluation of your property showing comparable properties in your location that have recently sold and are currently on the market – to request a market evaluation of your home, please contact me.
• Determine the best listing and selling price; establish Fair Market Value and provide price strategy
• Advise you on preparing your property for sale so it will show its best
• Market your property through advertising, promotion, open houses and broker tours for maximum exposure; leverage the Internet and available technology to ensure that today’s savvy buyers know about your property
• Evaluate and negotiate offers on your behalf with your interests in mind to get the best overall price and terms
• Coordinate all inspections, the appraisal, as well as escrow and closing; handle all the details and keep you well informed every step of the way

My True Value

It is a common misconception that a Realtor®’s sole job is to list your home on the MLS. While this is an important part of my job, it is just the beginning of the process.

Competency and Solutions
My true value is reflected in my intelligence, my problem-solving skills, my technological savvy and my thorough knowledge of the San Francisco market.

I focus my energy on leveraging available technology to offer you the most current market data. I also tour property regularly and stay up on the market so that I may offer insightful interpretation of that data, which gives you the edge and helps you make decisions with confidence.

Winning Marketing Strategy
My value is also realized in my ability to structure a marketing and pricing strategy that will make your property stand out. In our current market, it takes creative-thinking and intelligent strategy to ensure the right buyers see your listing and are compelled to write solid offers.

Team of Professionals
My value is also reflected in my relationships with other professionals who are available work with us to ensure your transaction goes smoothly:

• Affiliation with Zephyr Real Estate, the largest independent real estate company in SF, and a network of successful agents who will bring buyers to your property
• Competent, professional title and escrow officers who will ensure accuracy and timeliness of your transaction and recording
• Network of reputable inspectors, contractors and trades people that can do any work you need to prepare your property for sale

Negotiation Skills
One of the most important services I will provide is to negotiate on your behalf. I am an effective communicator and have your interests at heart. I will represent you well at the most crucial moments of your transaction.

Integrity and Commitment to Excellence
What sets me apart is that I truly care about your home sale and I consider it a privilege to be able to help you navigate the emotional and financial decisions your transaction will ask you to make. I pride myself on delivering excellent service to my clients and believe that your satisfaction and happiness with your home sale is our shared goal.

As your agent, I am loyal to you and always have your best interest as my priority.